ABOUT
Chairperson & Managing Director
Shilpi has spent over a decade building consumer products at scale, with product and P&L ownership across fintech, payments and device-embedded services. At ByteBucksa she leads the industrial side - brand, manufacturing partnerships and distribution and runs TruSet.
Expertise
Product & P&L ownership·Partnerships·Go-to-market·Brand building·Distribution & channel
Co-founder & Director
Shashank has fifteen years in strategy, business development and platform partnerships across consumer electronics, internet services and commerce. At ByteBucksa he leads the consumer side and runs BytePulse.
Expertise
Platform & ecosystem partnerships·Growth·Go-to-market strategy·Digital commerce·Media & AI
PRINCIPLES
Clarity over cleverness. Honest scoping. Brands built to outlast the campaign.
If the buyer has to work to understand it, it doesn't work.
We say what something will take, in time and money, before we start.
A brand is what remains when the media spend stops.
We reply within one working day. If we're not the right fit, we'll say so.
